Internet Marketing (SEO)

Search engines are the portal through which your customers find your services and products. Strategic search engine optimization (SEO) is critical to any successful Internet marketing campaign and is without doubt the best way to maintain a stream of free, focused traffic flowing to your website. Webstudio Boston’s experienced staff will research and implement a customized SEO campaign that will greatly increase traffic to your website and produce measurable profit to your business. Contact us today to discuss your specific SEO marketing goals with one of our consultants.
With Pay-Per-Click (PPC) advertising you can establish an exact budget and pay ONLY when a visitor clicks on your ad to visit your site. Webstudio Boston makes use of several keyword tools including the Google Adwords keyword tool, MSN and Yahoo keyword tools, and internal site search data to focus on increasing traffic to your site by reaching potentially millions of search engine customers through Google, Yahoo and Bing. Webstudio Boston also provides expert copywriting services for your Ad and landing page content that will engage visitors to continue into your website and learn more about your products and services.
It’s All About Results… the Google AdWords logo could not be more on target. Create and run your own ads on Google’s advertising network and they will appear on Google search results pages when someone uses one of your keywords. Accurately chosen keywords are critical to directing traffic your way, and no service is more adept than AdWords at researching and suggesting the ones that will pull customers in who are already interested in your product or services. And the best part of all is that you pay ONLY when searchers click your ads! There is no minimum monthly fee for the AdWords service. Contact Webstudio Boston today to discuss an AdWords account with one of our AdWords specialists.
Facebook, Linkedin, Twitter, YouTube, MySpace, blogging… these are the social playgrounds of your future customers, where they network and discuss those sites and products that interest them. To fully reach all potential clients, your site must engage this segment of the Internet populace and persuade its users to look deeper into your site and content. Social Media Marketing places your brand, services or products in front of millions of web users who partake in social media regularly. After all, we all “check in” to FB every day, or catch up on Twitter. Why not be there when we do?

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM),  and search engine optimization (SEO).  Other kinds of internet marketing is Google AdWords, PPC, Social Media and Website Optimization. The right combination of internet marketing tools can generate greater sales, increase brand awareness, and encourage interaction with potential and current clients.

The goal of having a website is to increase your business’s visibility in the Internet marketplace, and make it easy for potential customers to find you and purchase your products or services. We are marketing specialists – it is our goal to place and keep you in the first search engine results pages using every method available.

We analyze popular online keyword in your industry. Once we have deep knowledge of the important keywords to include in your website text, we add, edit or recommend which important keywords to add to the text. This way, when  search engines (Google, Yahoo, Bing) examines your website they find relevant content and increase the website rankings, making the website easier to find.